Shaping the future
of performance
through bold &
athlete-first
Evidence-led consulting for sports brands, teams, and startups bringing new ideas to life.
Our history
of innovation.
15+ years of experience across
elite sport, product development,
strategy, and research.

We’re a consultancy built for brands, teams, and innovators serious about sports performance and technology.
Our mission is to bring innovation in sport to life – bridging the gap between bold ideas and real-world performance to create game-changing products, services, and systems for athletes.
If you’re building something ambitious in the sports world and want it to perform on the biggest stage – let’s talk.
Services
Where our work
has featured.
What it’s like
to collaborate
together.
Testimonials
'Chris brought great energy, curiosity, and commercial thinking to the team. He has a natural ability to connect with stakeholders, ask the right questions, and spot opportunities - all while keeping the project grounded and moving forward.'
Rob Blenkinsopp
Spinout Manager · Queen's University Belfast
Testimonials
'Chris' ability to balance meticulous attention to detail with a can-do attitude is second to none. Highly organised and level-headed under pressure, he is the kind of team player you want in your corner, always willing to roll up his sleeves and get stuck in.'
Danielle Matthews
Head of Brand · Over+Above
Testimonials
'Chris was an invaluable resource as we tested our smart technology with the ECB. He astutely managed the agendas of both organisations and provided us with timely and rigorous analysis, marrying first class analytical skills with adept relationship management.'
James Fry
Co-Founder · Divinio