Shaping the future
of performance
through bold &
athlete-first

Evidence-led consulting for sports brands, teams, and startups bringing new ideas to life.

Projects

Football analytics – Queens University Belfast

Football analytics – Queens University Belfast

As part of a project exploring the use of advanced statistics & modelling in high-performance football, Queen’s University approached us to map the…

Ergonomic squat support – Stonarke

Ergonomic squat support – Stonarke

Stonarke is a UK business founded to help athletes and fitness enthusiasts unlock their potential through natural movement, developing ergonomic supports for lifters. …

Science-driven athletic apparel – Over+Above

Science-driven athletic apparel – Over+Above

Over+Above is a sports performance brand that sits at the cross section of sports science and technology.  Chris led as Head of Innovation…

Our history
of innovation.

15+ years of experience across
elite sport, product development,
strategy, and research.

We’re a consultancy built for brands, teams, and innovators serious about sports performance and technology.⁣

Our mission is to bring innovation in sport to life – bridging the gap between bold ideas and real-world performance to create game-changing products, services, and systems for athletes.⁣

If you’re building something ambitious in the sports world and want it to perform on the biggest stage – let’s talk.

Services

Where our work
has featured.

What it’s like
to collaborate
together.

Want to talk about
your project?

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